Part of the P&G Family
Online Exclusive. Free Shipping $20 and up. Money Back Guarantee.
Free Shipping $20 and up.

best-in-class
products from the
newest and biggest brands

Man looking at a clean shirt after washing

You know the feeling when you pull freshly tumbled clothes, still warm from the dryer? Or when you finally get that last dish put away and your countertops wiped down? Or that deep inhale after spraying your sofa and rugs with fabric refresher?

Man looking at a clean shirt after washing

That Clean Feeling Home Page

best-in-class
products from the
newest and biggest brands

You know the feeling when you pull freshly tumbled clothes, still warm from the dryer? Or when you finally get that last dish put away and your countertops wiped down? Or that deep inhale after spraying your sofa and rugs with fabric refresher?

Man looking at a clean shirt after washing

That Clean Feeling Home Page

best-in-class
products from the
newest and biggest brands

You know the feeling when you pull freshly tumbled clothes, still warm from the dryer? Or when you finally get that last dish put away and your countertops wiped down? Or that deep inhale after spraying your sofa and rugs with fabric refresher?

Making Those "Clean Feeling" Moments Faster, Easier, and More Luxurious

HAND-PICKED. ONLINE EXCLUSIVE

Whether from major brands you know and love or upstarts just launching into the market, our fabric and home care products aren’t available in stores. We use a rigorous process to test and validate each product before it goes onto our store to ensure that it delivers against our promise of That Clean Feeling.

LIMITED TIME. INSPIRED BY YOU.

We scour laboratories, focus groups, and social media for the best new ideas to help deliver them to your door. That means we are just as likely to kill an idea as we are to launch one. Although we will work hard to keep fan favorites in stock, our products might be around for a limited time. When you visit That Clean Feeling after a month or two, you’ll always find the newest in whole home cleaning products

Icon of rocket launching Icon of rocket launching
50+ PRODUCTS
LAUNCHED IN
MARKET
Product Experience Product Experience
80 YEARS
OF PRODUCT
EXPERIENCE
Check list of ideas killed Check list of ideas killed
20+ IDEAS
KILLED
(& COUNTING)

IT WAS FUN WHILE IT LASTED...

The following products are no longer being sold by That Clean Feeling but keep an eye out for them being sold on other channels in the future. If you are interested in staying up to date, join our newsletter!

3-in-1 dishwashing tool that takes concentrated dishwashing cleanser

CLNR

Our 3-in-1 dishwashing tool was loved by many of our users, but needed more durable materials.

power of Tide to your shoes

TIDE SHOES

Tide Shoes worked wonders on outsoles and leather - we hope sneakerheads can buy it one day!

Three bottle of Tide Studio

TIDE STUDIO

Our custom detergents worked wonders on specialty garments, but were a little too pricey.

Interested in staying up to date on new product launches and promotions?

By registering, I agree to receive emails from That Clean Feeling and other trusted P&G brands and programs. Click to read P&G Terms and Conditions and Privacy Policy