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WHAT IS THAT CLEAN FEELING?

You know the feeling when you pull freshly tumbled clothes, still warm from the dryer? Or when you finally get that last dish put away and your countertops wiped down? Or that deep inhale after spraying your sofa and rugs with fabric refresher?

That Clean Feeling was developed to help create even more moments like the above and to make the ones you already love faster, easier, and more luxurious.

HAND-PICKED. ONLINE EXCLUSIVE

Whether from major brands you know and love or upstarts just launching into the market, our fabric and home care products aren’t available in stores. We use a rigorous process to test and validate each product before it goes onto our store to ensure that it delivers against our promise of That Clean Feeling.

LIMITED TIME. INSPIRED BY YOU.

We scour laboratories, focus groups, and social media for the best new ideas to help deliver them to your door. That means we are just as likely to kill an idea as we are to launch one. Although we will work hard to keep fan favorites in stock, our products might be around for a limited time. When you visit That Clean Feeling after a month or two, you’ll always find the newest in whole home cleaning products

“BEST-IN-CLASS PRODUCTS FROM THE NEWEST AND BIGGEST BRANDS FOR YOUR FAMILY AND YOUR HOME”

“BEST-IN-CLASS PRODUCTS FROM THE NEWEST AND BIGGEST BRANDS FOR YOUR FAMILY AND YOUR HOME”

50+ PRODUCTS
LAUNCHED IN
MARKET
80 YEARS
OF PRODUCT
EXPERIENCE
20+ IDEAS
KILLED
(& COUNTING)

ABOUT THE TEAM

Designers. Scientists. Engineers. Marketers. With over 80+ years of combined product development experience, our team knows what it takes to make breakthrough fabric and home care products that truly delight. We started That Clean Feeling because we had dozens of ideas that for one reason or another never make it to market: the market is too small, the product is too niche, or the components are hard to scale.
We are constantly chasing That Clean Feeling to deliver the peace of a fresh home straight to your door. Questions, comments, or new product ideas? Send them our way.